COPYWRITER & JOURNALIST
Hi! I write about sex, relationships, money, fitness and fashion.
You know... the fun stuff.
The topics I can't resist...
Money! I love to make it, spend it and write about it – and I’ve worked with some of the biggest names in this highly regulated space.
- Customer communications for Coutts, from routine investment updates to sensitive, high-stakes messaging
- CRM, blogs and email campaigns for Lloyds, Halifax and Bank of Scotland
- Training and applying LLM tools at Coutts to assess tone, structure and content quality
- Scripted video ads for Post Office Mortgages
- Direct mail campaigns for Bank of Ireland
Fitness and fashion are long-time passions of mine, and I'm always looking for ways to bring them both into my work.
- Full in-app content rewrite for Gymshark, including athlete workouts and exercise guides
- Fashion and lifestyle editorial for style and travel journal Cereal and Aston Martin's brand magazine
- Product descriptions and web content for Ted Baker
- Social and email campaigns for PureGym
- Facilitated online workshops on fashion and the arts for the V&A Academy Segmented CRM email campaigns for Samsung's wearable tech product launches.
From the steamy stuff to platonic bonding and professional relationships, I’m proud to cover all things human connection.
- Social content and community management for YouTube's B2B branch, focusing on the benefits of fan culture and parasocial relationships for marketers
- Campaign work for Twitch, highlighting the strength of their online communities
- SEO-optimised how-to guides for Lovehoney (iykyk)
- Crafted an intimate, indulgent tone of voice for Luscombe, repositioning it as a premium, grown-up drink or mixer
- PR content and web copy for lingerie brands including Lascivious and Coco de Mer
My clients recommend me; phew!
(Well... except Mark 👉)
You'll find lots more testimonials on my LinkedIn profile
Mark Reed, Samsung @ Flourish CRM Agency
"Don’t book Rosie. She’s been our go-to wordy person for some years now, and we’d like to keep it that way. Supremely talented freelance copywriters like her are hard to come by, especially ones so diligent – so again, look elsewhere."
Jion Legaspi, YouTube @ Redwood BBDO
"Rosie is an exceptional copywriter who worked with us on writing social copy for YouTube. She's a true wordsmith, able to craft compelling and effective social posts that engaged and resonated with our audience. Rosie demonstrated a deep understanding of our brand and messaging, and she created copy that captured our voice perfectly."
Harry Foley,
in-house @ Gymshark
Rosie's talent is matched only by her enthusiasm. Her diligence and communication made working with her feel effortless. For the time that Rosie worked with us, she truly invested herself in the Gymshark brand.
Oh, and I almost forgot to mention, she's a bloody good writer too."
Also! I teach creative marketing, and win awards for my fiction.
I co-wrote a module (called 'Creative Digital Storytelling') on Falmouth University’s Marketing and Digital Communications MA with the course leader. We designed it to show students how to use insight and strategy to create narrative-driven content and creative campaigns that build trust with customers.
The number of students achieving distinctions doubled over the course of my time at Falmouth; proud of 'em all! External examiners were fans of the course too, describing it as, “cutting edge” and saying: “Falmouth can pride itself on how this programme is geared to equip students both intellectually and practically for their future careers”.
Aaand I write fiction: I hold a first-class MA in Creative Writing from Bath Spa University (this course is ‘widely regarded as one of the best courses of its kind’). My writing has won and been shortlisted for prizes judged by leading literary agencies and publishers.
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I'm a fan of applying my long-form storytelling skills to marketing; they help me craft content that draws readers in and keeps them hooked.